Category: SEO

In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, … Google’s Changes for Service Area Businesses: How It Could Affect Your Local Listing

Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want. This is … Tips to Enhance SEO with Social Listening

When voice search technology was initially introduced in 2011 in the form of Apple’s digital assistant, SIRI, no one really thought this phenomenon would take off. At the outset, people used voice search to perform simple tasks on their phones such as making phone calls, dictating text messages, or searching through their contacts list. Voice … Important Factors to Consider in Voice Search Optimization

Search engine optimization isn’t always an exact science. Google is constantly updating and making changes to its algorithms, often leaving even the most qualified SEO experts in a lurch. It’s estimated that Google makes approximately 600 algorithm updates per year, some of which are high profile and announced in advance. For the most part, however, … Why a Technically Well-Optimized Web Site Won’t Rank Without High-Quality Content

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal help increase the visibility of your brand’s web site and build a strong online presence. However, they’re not inherently the same thing. To fully comprehend how these two very distinctive marketing methods can impact your brand’s online visibility and … Why SEO Is Better Than SEM

Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors. While it’s impossible to know the exact changes that Google has implemented in its algorithms, SEO experts are constantly trying to figure out the best … Important SEO Updates in 2018 That Are Becoming Even More Relevant Now

The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper … How Ignoring SEO Can Negatively Impact Your Web Site Performance

Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever … Tips for Using Google Posts to Attract More Traffic

Considering the fact that Google is perpetually changing its SEO standards and algorithms, it’s understandably difficult for a lot of digital content marketers to keep up with the updates and maintain best practices when it comes to blog optimization. To ascertain a top or even relatively high ranking position on Google’s search engine results pages, … 5 New SEO Trends to Help You Optimize Your Blog Posts

In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find … Google Shuts Down Google+ Over Lack of Use and Security Issues