Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them … Important Elements of Successful Local Marketing
Proper content management is a critical component of proliferating your online marketing prowess, maximizing your online ad spend, and driving more organic traffic directly to your web site. When you’re in the process of building your web site, it’s imperative that you choose the appropriate content management system (CMS) to help you organize, keep track … Factors to Consider when Choosing the Right CMS for Your Web Site
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have … Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them
Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have … Mobile Business Web Site Vs. App: What Should You Focus on More?
Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include … What to Do if Google My Business Doesn’t Understand Your Business
On any given day, it’s estimated that Google receives and processes approximately 63,000 searches per second. This translates to roughly 5.6 billion searches per day globally. If these statistics don’t convince you of the undeniable benefits of building a new web site and cultivating a strong online presence for your business, then you need to … Why Building a New Web Site for Your Business Is a Great Idea
Google recently rolled out a new feature that’s already gaining a lot of brownie points with online users by enhancing their experiences and the performance and accuracy of Google My Business. While knowledge panels are very informative by listing the hours of operation, location, and contact information, sometimes users are looking for more in-depth answers. … Google to Rollout Auto-Suggest Answers for Google My Business’s Q&A Section
Creating and optimizing your Google My Business account is the most helpful way of building and improving a strong online presence for your company. Effective SEO strategies depend on having a comprehensive Google My Business listing that includes all of the pertinent information you want to deliver to your customers. Product listings, services, price range, … How to Claim Ownership of a Verified Google My Business Listing
Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll … How Service Area Businesses Can Improve Their SEO Rankings in Multiple Locations
Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web … Tips to Create a User-Friendly Web Site for Your Small Business
Gutenberg is the name of the new editor in the WordPress 5.0 update that uses the block concept to organize your web site content. These blocks offer a more visual and advanced editing experience to help you create rich post layouts. Instead of learning and writing short codes and custom HTML code or pasting URLs … How to Convert Classic Editor Posts into WordPress 5.0 Gutenberg Editor
Earlier this year, WordPress announced that a major update would be coming our way sometime by the end of the year. Beta versions of WordPress 5.0 have been available to download for the past few months, giving users an opportunity to test out the new update on their existing web site content. The official launch … WordPress 5.0: Everything Small Businesses Need to Know about the Latest Updates
