No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully..
Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged..
Much like life, search engine optimization (SEO) is a journey and not a destination. Basically, that means there's no universally perfect one-size-fits-all or practical SEO strategy. A big part of..
Traditional marketing strategies take customer experience into account when it comes to determining the overall success of each ad campaign. Customer experience is a crucial component of any marketing campaign..
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating..
Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no..
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it's imperative that your business model and practices..
Content consolidation is a key factor in improving search engine optimization and boosting your website's visibility and search engine results page (SERP) rankability. The concept of content consolidation as a..
Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search..
It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one..
The "People Also Ask" (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn't the only search engine that's..
In the early days of Google My Business, creating a business listing wasn't just easy it was virtually foolproof. All business owners had to do was provide basic information like..
