How to Use Google AdWords Segments to Increase PPC ROI
If you want a return on investment (ROI) that is as high as possible, optimizing your AdWords campaign is key. One of the most effective ways to see your campaign's..
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Mobile SEO Tips for WordPress Web Sites
If you're looking for WordPress SEO tips for beginners, you've come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop..
Everything You Need to Know about AdWords Attribution Models
Setting up the right AdWords attribution model for your business can make a big difference on how well you profit from customer clicks on your web site. There are several..
SEO Strategies and Techniques that No Longer Work
If you find yourself wondering why your web site isn't generating the right customers or even the right kind of traffic that suits your business, then it may be time..
Best Competitive Paid Search Strategies in 2017
Facts to Know about Competitive Conquesting Advertising If you've ever wanted to get ahead of your competitors and gain more customers, there are several competitive paid search strategies that can..
Everything You Need to Know about Bing’s Automated Imports
Ever since Bing Ads first introduced its famous campaign importing feature into its arsenal back in 2013, it has helped online advertisers and marketers to easily track ad campaigns across..
How Your Local Business Can Engage Mobile Customers in 2017
Online shopping and browsing for products has helped increase the number of people using mobile-optimized web sites and apps to either make purchases or at least read through customer reviews..
Voice Searches: Latest Trends in Digital Marketing for Small Businesses
Technology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people..
How to Boost Your Display Campaign’s Performance
Google's Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve..
How to Improve Conversions through the Quality of Paid Traffic
"Paid traffic" refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored..
Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business's display campaign. The change has..
How to Maximize Your ROI with Bing Ads
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also..