The way that people acquire information has changed significantly over the years. In the olden days, people would obtain information from the newspaper, radio broadcasts, and television. Unfortunately, these resources..
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords provides this service, and it can help you..
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they're used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns...
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual..
If you haven't already figured out how "near me searches" can help improve your local Google rankings, then it's time to do a little more research into what users are..
It may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they're actually distinctive online marketing practices that happen to have a few..
Online marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren't as obvious as others and this is certainly the case with..
We've discussed how various AdWords extensions such as location extensions, call extensions, and sitelinks can help you improve your online marketing strategies in the past. Now it's time to talk..
As SEO trends continue to undergo organic changes, it's absolutely imperative that local businesses keep up with the times and adjust their SEO strategies accordingly. A huge shift from local..
Considering the fast paced world we now live in along with the ever-changing nature of technology, the rise in popularity of voice searches was always imminent and it's up to..
If you've been working hard on your content marketing and promotion strategies, you're likely expecting to see traffic and conversions gradually increase over time. But if you're not seeing the..
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though..
