Why SEO Is Better Than SEM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal help increase the visibility of your brand's web site and build a strong online..
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Important SEO Updates in 2018 That Are Becoming Even More Relevant Now
Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors...
Tips to Create a User-Friendly Web Site for Your Small Business
Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a..
Local Search and Organic Ranking Factors You Should Follow in 2019
Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there's no way for marketing..
How Ignoring SEO Can Negatively Impact Your Web Site Performance
The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company's bottom..
How to Convert Classic Editor Posts into WordPress 5.0 Gutenberg Editor
Gutenberg is the name of the new editor in the WordPress 5.0 update that uses the block concept to organize your web site content. These blocks offer a more visual..
WordPress 5.0: Everything Small Businesses Need to Know about the Latest Updates
Earlier this year, WordPress announced that a major update would be coming our way sometime by the end of the year. Beta versions of WordPress 5.0 have been available to..
6 Video Marketing Mistakes You Must Avoid
Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days almost too quickly for some brands..
Tips for Using Google Posts to Attract More Traffic
Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to..
Want More Followers for Your Business on Twitter? Avoid These Mistakes!
Social media and Twitter in particular is an excellent tool to help you publish and share online content related to your industry and business. It's also extremely useful for spreading..
5 New SEO Trends to Help You Optimize Your Blog Posts
Considering the fact that Google is perpetually changing its SEO standards and algorithms, it's understandably difficult for a lot of digital content marketers to keep up with the updates and..
4 Essential Google Analytics Reports to Understand Your Web Site Traffic
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you're garnering on..