President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
During these turbulent times when people are increasingly questioning the journalistic integrity of well-established and longstanding media companies, it’s important to be forthright with your prospective and existing customers as much as possible. COVID-19 has devastated a lot of businesses over the past year, even bringing many of them to their knees. And the few … Google My Business Tips and Recommendations for COVID-19
There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of … The Impact of COVID-19 on SEO: How to Overcome Marketing Challenges in the Face of a Global Pandemic
Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them … Important Elements of Successful Local Marketing
Google’s mobile indexing efforts have been in the making for several years now. In fact, the tech mogul initiated the process all the way back in 2016. Earlier this year, Google announced its intentions to transfer all websites to the mobile-first model by September. Unfortunately, the current global pandemic thwarted those plans, with many small- … New Guidelines for Google’s Mobile-First Indexing
Google is the leading search engine in the world with an average of 5.6 billion searches per day around the globe. That adds up to approximately 3.8 million searches per minute and 2 trillion searches every year! Although these are figures are approximations, there’s no doubt that Google occupies a massive space in the tech … Google’s Guidelines and Policies Related to COVID-19
Regardless of where you go in the digital world, interactive content is everywhere. Whether or not you realize it, as a consumer you’ve probably inadvertently engaged with a plethora of interactive content marketing in your lifetime, both in the real world and online. Interactive content has managed to infiltrate virtually every aspect of our lives … 5 Types of Interactive Content That Your Business Should Be Using Right Now
Search Engine Optimization (SEO) and website design are like two sides of the same coin. Although online marketers and website developers have two distinctly different job requirements, they’re both ultimately working toward a common goal: increasing web traffic and ROI for their clients. The best way to accomplish this goal is to get both sides … The Relationship Between SEO and Website Design
Unfortunately, website optimization isn’t always an exact science. Sometimes, even the best SEO experts in the digital marketing industry might be confounded or totally stumped as to why a specific website is performing poorly or how to improve its performance. In most cases, however, all it really takes is a little fine-tuning and working toward … How Crawl Budget Impacts SEO and How You Can Optimize It for Your Website
Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others whether they’re individuals, groups, or organizations based largely on personal biases and perceptions. Like people, … Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020
Google is constantly upping its search game and one of the most recent additions to its search algorithm is an expansion of the evolving voice search market. As an increasing number of users are embracing the Google Assistant platform through the use of voice search, the search engine mogul has implemented a new update that … How to Create Google Actions from Web Content Using Schema Markup
A lot of business owners and online marketers mistakenly believe that the key to maintaining and updating a successful website is to constantly make big sweeping changes all at once. The reality, however, is that the devil is often in the minor details of website building and maintenance. By making small changes and focusing on … Simple Changes You Can Make to Improve Your Website’s Search Ranking
Technology is constantly moving at the speed of light and, as a result, the SEO and online marketing landscapes are moving along at the same rate. Industry experts need to be able to keep up with these changes and the unique demands that come with them. As challenging as this task is, updating your knowledge … Outdated SEO Practices You Should Stop Doing in 2020
