President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing … Effective Content Marketing Strategies to Use During the COVID-19 Pandemic
Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract … How to Consolidate Your Content for Better User Experiences and Rankings
Much like life, search engine optimization (SEO) is a journey and not a destination. Basically, that means there’s no universally perfect one-size-fits-all or practical SEO strategy. A big part of your responsibility as a business owner or brand ambassador is to map out an SEO strategy that works perfectly for your business while still maintaining … How to Get a Leg Up in Competitive Marketing Using SEO Strategies
Traditional marketing strategies take customer experience into account when it comes to determining the overall success of each ad campaign. Customer experience is a crucial component of any marketing campaign because it measures the perception customers have of your business. The same can be said for content experiences in content marketing. Every step you take … What Are Content Experiences in Content Marketing?
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a … What Are Some Digital Marketing Dos and Don’ts during COVID-19?
Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no could have fathomed the unique circumstances that have unfolded over the course of the past year, it’s time to turn over a new leaf and … What Are Some Content Writing Trends You Can Expect in 2021?
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on … How Digital Marketing Can Help Your Business During the COVID-19 Crisis
Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new SEO experts have been employing this method to breathe new life into old and outdated content for a few … The Importance of Content Consolidation
Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing … How to Optimize Featured Snippets for Google
It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one of the world’s largest and most versatile search engines, generating millions of visits and views per day. An average of 1.3 million people use YouTube … How to Use Google Trends to Optimize Your YouTube Videos
The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). … Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature
In the early days of Google My Business, creating a business listing wasn’t just easy it was virtually foolproof. All business owners had to do was provide basic information like their business name, address, phone number, and email to be viewed as a legitimate and eligible business listing. But as the saying goes, a few … Google My Business Common Problems: How to Identify and Resolve Them
