President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
Digital marketers work hard to put out high-quality content designed to increase online brand visibility, search rankings, and conversion rates. These and a few other metrics such as bounce rates and the amount of time people spend on your webpages indicate the amount of meaningful interactions and consumer engagement your online content generates on a … Content Marketing Strategies to Accelerate Your ROI
Yes, it’s true. The business management tool is going through yet another name change. Along with that name change, Google is also adding a few useful features and revamping the way the platform can be used and accessed by business owners. For the most part, your Google local SEO practices and campaigns shouldn’t be negatively … Google Is Renaming Google My Business to Google Business Profile
Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to identify and distinguish high-quality content that pertains to specific search queries. Over the years, Google has become increasingly strict with the type of content that … Debunking Google E-A-T Misconceptions
Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are … What’s the Difference between Business Branding and Marketing?
SEO is a constantly moving target with a lot of moving parts. If the pandemic has taught us anything, it’s that it’s that the only way to maintain a strong digital marketing momentum is to continuously change your strategies to accommodate current trends. Generating flexible and adaptable SEO strategies is more important than ever. Your … SEO Tips for 2022: The Importance of SEO for Post-COVID-19
Digital marketing is a multifaceted medium that’s constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a daily basis, outsourcing SEO (search engine optimization) in Toronto is the best way to keep up with all of the latest trends and ensure that … Why Outsourcing Digital Marketing Is the Right Choice for Your Growing Business
Every experienced online content marketing strategist worth their salt will tell you that “content is king” when it comes to obtaining more qualified leads. And it’s true – content is and will most likely always be one of the leading factors that contribute to higher conversion rates. But there are so many different kinds of … How to Create High-Quality Content That Bolsters Your SERP Rankings
Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called … 6 Targeting Tactics to Make Your PPC Campaign Successful
Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights-which is connected to Google Analytics-provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that … What Is the Importance of Google My Business Insights?
Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it is no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. … Why Your Business Should Be Present on Apple Maps
Voice search has evolved as one of the most prominent search methods in recent years. It is not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one … How to Optimize Your Local Business for Voice Search
Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already … Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners
