President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
If you want a return on investment (ROI) that is as high as possible, optimizing your AdWords campaign is key. One of the most effective ways to see your campaign’s strengths and weaknesses is by using Google AdWords Segments. It operates by splitting your data into more detailed options such as conversion type, time period, … How to Use Google AdWords Segments to Increase PPC ROI
If you’re looking for WordPress SEO tips for beginners, you’ve come to the right place. Mobile SEO best practices include making sure users are able to navigate between your desktop web site pages and your mobile pages. To achieve this goal, you will need to implement the following mobile SEO tips, which include doing a … Mobile SEO Tips for WordPress Web Sites
Setting up the right AdWords attribution model for your business can make a big difference on how well you profit from customer clicks on your web site. There are several options to choose from, and with the right guidance, you will be able to take full advantage your leads. What Is an AdWords Attribution Model? … Everything You Need to Know about AdWords Attribution Models
If you find yourself wondering why your web site isn’t generating the right customers or even the right kind of traffic that suits your business, then it may be time to start reconsidering some of your SEO strategies and techniques for 2017. Like the saying goes, it’s a new year and it’s time to make … SEO Strategies and Techniques that No Longer Work
Facts to Know about Competitive Conquesting Advertising If you’ve ever wanted to get ahead of your competitors and gain more customers, there are several competitive paid search strategies that can help. Corporate feuds like Coca-Cola vs. Pepsi, Xbox vs. PlayStation, or Microsoft vs. Apple, means the companies have a huge challenge to stay ahead of … Best Competitive Paid Search Strategies in 2017
Ever since Bing Ads first introduced its famous campaign importing feature into its arsenal back in 2013, it has helped online advertisers and marketers to easily track ad campaigns across multiple platforms, most notably Google AdWords. Recently, Bing updated the feature to seamlessly run automated imports from Google AdWords to Bing Ads at the behest … Everything You Need to Know about Bing’s Automated Imports
Online shopping and browsing for products has helped increase the number of people using mobile-optimized web sites and apps to either make purchases or at least read through customer reviews before deciding to purchase an item in store. As this trend continues to grow and cultivate new personalized ways of reaching mobile customers, SEO businesses … How Your Local Business Can Engage Mobile Customers in 2017
Technology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people want easier and faster ways to perform various functions such as searches, phone calls, text messages, and more. Why do people prefer voice searches instead … Voice Searches: Latest Trends in Digital Marketing for Small Businesses
Google’s Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve your conversion rate. Here is a list of several tips to implement to get the most out of your display campaigns. Tips to Get the … How to Boost Your Display Campaign’s Performance
“Paid traffic” refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored link, or any other means of directing clicks. The purpose of these efforts is to drive more visitors to your web site, but this is … How to Improve Conversions through the Quality of Paid Traffic
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business’s display campaign. The change has to do with the way Google AdWords Display will deliver ads to audiences. Basically, any ad groups in a Display campaign will begin serving ads … Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also employing Bing ads to their advantage. Optimizing Bing search ads in conjunction with your existing Google AdWords campaigns can help to improve your return on … How to Maximize Your ROI with Bing Ads
