President, Numero Uno Web Solutions
Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.
Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.
A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal help increase the visibility of your brand’s web site and build a strong online presence. However, they’re not inherently the same thing. To fully comprehend how these two very distinctive marketing methods can impact your brand’s online visibility and … Why SEO Is Better Than SEM
Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors. While it’s impossible to know the exact changes that Google has implemented in its algorithms, SEO experts are constantly trying to figure out the best … Important SEO Updates in 2018 That Are Becoming Even More Relevant Now
Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web … Tips to Create a User-Friendly Web Site for Your Small Business
Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors … Local Search and Organic Ranking Factors You Should Follow in 2019
The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper … How Ignoring SEO Can Negatively Impact Your Web Site Performance
Gutenberg is the name of the new editor in the WordPress 5.0 update that uses the block concept to organize your web site content. These blocks offer a more visual and advanced editing experience to help you create rich post layouts. Instead of learning and writing short codes and custom HTML code or pasting URLs … How to Convert Classic Editor Posts into WordPress 5.0 Gutenberg Editor
Earlier this year, WordPress announced that a major update would be coming our way sometime by the end of the year. Beta versions of WordPress 5.0 have been available to download for the past few months, giving users an opportunity to test out the new update on their existing web site content. The official launch … WordPress 5.0: Everything Small Businesses Need to Know about the Latest Updates
Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days almost too quickly for some brands to keep up with it it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content … 6 Video Marketing Mistakes You Must Avoid
Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever … Tips for Using Google Posts to Attract More Traffic
Social media and Twitter in particular is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules … Want More Followers for Your Business on Twitter? Avoid These Mistakes!
Considering the fact that Google is perpetually changing its SEO standards and algorithms, it’s understandably difficult for a lot of digital content marketers to keep up with the updates and maintain best practices when it comes to blog optimization. To ascertain a top or even relatively high ranking position on Google’s search engine results pages, … 5 New SEO Trends to Help You Optimize Your Blog Posts
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and … 4 Essential Google Analytics Reports to Understand Your Web Site Traffic
