Author: Adrian Newman

Google My Business (GMB) is a useful online tool that you can use to easily manage your online business listing. Initially released in June 2014, GMB has undergone a lot of updates since its inception all of which happened with the intention of enhancing user experiences and giving businesses owners more space to promote their … How to Maximize the Benefits of Google My Business for Your Online Marketing Strategy

Every year presents new and exciting opportunities for businesses of all sizes to make massive website improvements by ramping up their search engine optimization (SEO) strategies. Most businesses make the mistake of focusing solely or predominantly on keyword integration and ignore other core components of a successful SEO strategy. While relevant and competitive keyword usage … SEO Strategies for a Successful Website in 2020

Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when … The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

In early October 2019, Google officially rolled out their latest algorithm update, immediately sending web developers and online marketers into yet another frenzy trying to figure out what these changes mean for their marketing campaigns and SEO. Google nicknamed this particular update BERT, which stands for Bidirectional Encoder Representations from Transformers. That’s basically just a … What You Need to Know about the Google BERT Update

Successful local SEO campaigns feature a lot of miniscule, yet highly important moving parts. Local search accounts for approximately 46% of all Google searches that’s a huge chunk of the digital marketing pie and it’s certainly worth the investment for any business with multiple locations. Of course, it also means that businesses with multiple locations … How to Achieve Local Online Marketing Success

Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely … Why Customer Feedback Matters and How to Make the Most of It

Voice search optimization is no longer just the future of effective online marketing it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands … How SEO Can Help with Voice Search Optimization