Let’s get straight to the facts: Probiotic consumption is on the rise—seriously on the rise. In 2015 alone, the global probiotic market reached $401.0 billion and North America had the highest retail share of this market, generating $6.0 billion in...
It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of...
Customer acquisition is certainly an important aspect of managing a business, but it’s only actually a small portion of the equation. What could be more important than attracting and acquiring new customers? The answer is retaining your existing...
If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper-competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2%...
It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast-food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on...
Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better your results will be. The mailing list is critical to success but so is the creative or mailing piece...
Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular...
Running a successful business and ensuring customer satisfaction is equal parts acquisition, experience, and retention. Far too often, though, business owners tend to take the latter portion of the equation for granted and place way too much focus...
COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during the lockdown in an effort to remain relevant. Even as...
The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the...