A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t...
Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and...
On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing...
Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection is paramount...
There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get more accurate response tracking as your prospects will more likely visit the websites or landing pages you want...
These are unprecedented times that we find ourselves in and running a B2C business during these times is challenging. To be blunt, customers have concerns. They don’t know how the economy is going to fare the COVID-19 pandemic evolves and changes...
Advertising during the lingering COVID-19 crisis can continue to be a sensitive issue. On one hand, a company still needs to promote itself and its brand regardless of the climate. In fact, it could be said that throughout this unpredictable...
One of the greatest attributes of leveraging a direct mail marketing campaign is that it makes customers feel like they’re more in control over the type of messaging that they’re exposed to. If your goal is to generate more responses, then you need to implement enticing, engaging, and well-thought-out direct mail marketing strategies that speak directly to your audience members. Here’s how you can do just that.
Email marketing has long been one of the many cornerstones of the online dietary supplement and wellness industry. It can be especially useful when you work with the right dietary supplement emailing and mailing list provider to harness your full branding and outreach potential. The name of the game is informing as many people about the health benefits of your product as humanly possible. To that end, you need to expand your dietary supplement mailing and email list to include a group of diverse audience members who are in need of your product.
When you’re talking about the U.S. supplement industry, you’re dealing with a market estimated near $40 billion by some experts. And as awareness surrounding health continues to grow among the entire population (along with several other factors),...