When creating a direct mail package, there are certain elements that are considered essential. An eye-catching headline, persuasive copy, and a compelling offer are all keys to a successful direct mail marketing piece. However, the call-to-action,...
As a small- or mid-size business, direct mail campaigns can be an effective and cost-efficient way to increase website traffic. Direct mail allows you to create a tangible connection with your customers, which can be very powerful when it comes to...
If you're looking for an effective marketing strategy that will help you reach your target audience, direct mail prospecting is a great option. Here's why: With direct mail prospecting, you can personalize your messages and target your ideal...
Many marketers are finding the cost of digital marketing skyrocketing in comparison to the rates they were paying just 4 or 5 years ago. This sentiment encompasses many forms of what would be considered “traditional digital marketing...
Some believe that with the growing popularity of social media messaging that email marketing is dead. But that couldn’t be further from the truth. In fact, according to a recent Statista report, email marketing revenue is expected to reach almost...
The holiday season is a time when many people shop for gifts and decorations. It's also a great time for businesses to capitalize on this by running direct mail campaigns. The Christmas direct mail season is a prime time to be either mailing new...
Cyber Monday is one of the biggest online shopping days of the year, and email marketing is a great way to take advantage of the increased traffic. However, Cyber Monday can also be a busy time for consumers, so it's important to plan your email...
Both magazine and newspaper ads are still highly regarded as effective mediums for print advertising. They each have their strengths when it comes to getting a message out to a specific audience, and both are still utilized by businesses both small...
If you're like most business owners, you're probably gearing up for a big Black Friday sales push. Direct mail marketing can be a great way to reach new customers and drive traffic to your store or website. But if you want to be successful, there...
Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. But comparisons between print media and electronic media have shown that print media provides many incredible advantages....