Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed to be cut out along dotted lines in newspapers and magazines is now a valuable way to attract customers and...
A successful print advertising campaign is nothing without the right placement, format, and content. Yet despite how many benefits there are to print advertising, many businesses still leave this platform on the shelf. The idea that newspaper ads...
Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought. The holidays are the perfect time to improve your customer retention strategies by making a special promotion, offering a...
Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick-off to the holiday shopping season. And it can be a huge...
We might live in the digital age, but the fact remains that the majority of Americans say print is the best way to read newspapers, magazines, and books. More than two-thirds of U.S. adults (68%) prefer print when it comes to reading books, with...
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing...
Most businesses these days tend to put all of their digital and direct mail marketing strategies in one basket. They either focus entirely on arbitrarily sending out mailers to people’s mailboxes in the hopes of gaining more website traffic,...
Increasing website traffic is a core component of growing your online business. Most marketers tend to focus solely on digital marketing strategies such as SEO, PPC, email, optimized content creation, and social media marketing. There’s nothing...
Digital media and marketing may be at the forefront of the advertising industry, but that’s not to say that offline marketing formats don’t bring any value whatsoever to your advertising strategies. Offline marketing is what many people in the...
Executing a successful direct mail marketing campaign takes a lot of knowledge, experience, and above all, planning. You put a lot of effort into acquiring new customers and retaining old ones. While it’s impossible to achieve the same level of...