Customer Retention: How to Maintain Consumer Relationships during COVID-19

COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to…

4 years ago

Advertising During a Recession: 9 Tips to Maintain Your Brand

The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but…

4 years ago

Steps to Find the Right Target Audience for Your Advertising Campaign

One of the key factors for success in any business venture is to successfully define, find, and reach out to…

4 years ago

Why It’s Important to Perform Competitor Analysis for Your Advertising Campaigns

Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent…

4 years ago

The Benefits of Customer Analytics for Retention Marketing

As experienced marketers already know, the right customer retention marketing strategies and analytics can do wonders for your growing business.…

4 years ago

8 Ways Data Can Help Improve Customer Retention

The gateway to building quality and long-lasting relationships with customers comes down to customer service and the personalization of your…

4 years ago

What Is Brand Advertising and How Does It Work?

Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands…

4 years ago

Avoid These Mistakes to Save Money on Print Advertising

If you have a small- to medium-sized business, there are some important things for you to consider when starting your…

4 years ago

Factors That Influence the Release Schedule of a Newspaper Advertisement

For an advertisement in a newspaper or magazine to be effective enough to draw your audience’s attention and result in…

4 years ago

Advertising Mistakes That Will Destroy Brand Credibility

Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental…

4 years ago