Digital media and marketing may be at the forefront of the advertising industry, but that’s not to say that offline marketing formats don’t bring any value whatsoever to your advertising strategies. Offline marketing is what many people in the...
Executing a successful direct mail marketing campaign takes a lot of knowledge, experience, and above all, planning. You put a lot of effort into acquiring new customers and retaining old ones. While it’s impossible to achieve the same level of...
Customer acquisition in the face of fierce competition is a challenging task that many businesses must undertake in order to stay afloat and increase their revenue streams. Using an omni-channel marketing strategy that includes a combination of...
Modern business owners seem to be under the misconception that the most effective or only way to adequately reach large target audiences is strictly through digital advertising. While it’s certainly important to have a robust digital advertising...
Effective advertising campaigns are an essential component of building and sustaining a successful business. Without advertisements, your target audience members wouldn’t have any clue who you are, much less that your brand even exists. Moreover,...
In the ever-evolving age of digital media, you might think that magazine advertising is quickly becoming a thing of the past. Actually, the opposite is true. Recent studies have shown that more readers are inclined to want to physically hold a book...
You might think that in this predominantly digital age, print newspaper advertising is a waste of time and money. Actually, the opposite is true. Despite the fact that many members of younger generations tend to get their news and direct...
Remnant space advertising, also known as remainder and last-minute advertising, consists of filling unused advertising space and time slots. Essentially, remnant ads are advertising spaces that media companies are hard-pressed to sell for one...
Direct mail marketing is a marketing strategy that uses direct communication and information distribution to target existing or potential customers via mail outs such as flyers, pamphlets, and catalogues. Despite what most people under the age of...
While social media sites have been garnering much of the marketing and advertising attention over the past few years, it’s important to remember that direct mail marketing reaches the largest segment of the population, providing...